What does Billabong, a brand known for its surf products and Andy Warhol, revered Pop Art culture artist, have in common? A lot more than you might think.
The Billabong x Andy Warhol limited edition collection officially dropped in Quebec last Thursday, March 2nd and we are proud to announce that this very unique collaboration is now available exclusively at these Empire stores : Boisbriand, Boucherville, DIX30, Montreal, Granby and Québec.
The idea behind the Billabong x Andy Warhol collection came from a famous Warhol quote:
I came out of my mother's womb on a surfboard.
The prolific artist indeed claimed to be fascinated by this sport, representing a fresh breeze of freedom for him. He even explains to be greatly inspired by the unconventional nature of surfing.
More precisely, the collection pays tribute to Warhol’s fascination for the unconventional and rebellious spirits, which led him to travel to Southern California in 1968, where he filmed surfers for about two weeks for his underground film San Diego Surf.
In close collaboration with the Andy Warhol Foundation for the Visual Arts Inc. and LAB, Billabong’s new collaborative division, the brand is proud to present its Warhol Surf collection ; Products that pay tribute to those who refuse to follow the conventions and share the brand and Warhol’s mission to inspire freedom and artistic expression.
The Warhol Surf collection was also an excellent opportunity for the Billabong as well as for the Andy Warhol Foundation to revive the subjective art of this legend on a series of products for men and women such as swimwear, t-shirts, button ups, beach towels and other accessories related to surfing.
The collection
Swimsuits
Both vintage, modern and displaying the unique art of legendary artist Andy Warhol, the women's and men's swimwear from Billabong's Warhol Surf collection are comfortable, stylish and exclusive.
With an above the knee cut, men's boardshorts offer an artistic, yet sophisticated look. Other than being beautiful and extra comfortable, to be able to rock Warhol's art pieces on your shorts is a privilege itself.
The bikinis and other women swimsuits from the collection all show a slightly vintage side with their unique Warhol prints. With a number of mix and match possibilities, the tops and bottoms of the Warhol Surf collection will bring out the rebellious spirit in every woman that is wearing it.
T-shirts
Show your artistic side with our selection of Billabong x Andy Warhol t-shirts. With their unique prints and designs from the Pop Art king himself, their fit and their light and soft materials, the tees of the collection will bring out the artist AND the surfer in you.
Accessories
Beach towels, bags and other products that are perfect for a stylish day at the beach are also at the heart of the Warhol Surf collection. Featuring Pop Art prints in unique color tones, the accessories in the collection represent what Warhol thinks about surfing. Freedom, creativity and an unconventional attitude.