At Burton, "Built on Boards" is a philosophy. A philosophy that represents the brand’s motivation to always push innovation to higher levels, to design board prototypes that are adapted to the specific needs of the world’s best snowboarders and to honor Burton’s iconic heritage and permanent mark in the history of snowboarding.
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It all happens at Craig's
The «Craig» is a snowboard prototype laboratory and a place where creation and design stand at the cutting edge of technology. Named in honor of the great Craig Kelly (RIP), it’s in this mythical place that all the great Burton minds meet year after year to develop the epic boards we know and love. In a way, that's where Burton's Built on Boards philosophy was born.
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This year, the ideas that flourished in the Craig Kelly Lab take us into a world where everything is possible and where the riding experience is taken to levels that were never experienced before. Check out the 2018 "Built on Boards" collection, including the Thinker by Danny Davis and Mark Gonzales, the Process by Mark McMorris, the Feelgood by Kelly Clark, the Custom by Ben Ferguson and the Talent Scout by Anna Gasser.
The Free Thinker and Deep Thinker
A perfect board for the snowpark plus a perfect board for powder, both built following rigorous ecological standards, designed by rider Danny Davis with art by none other than Mark Gonzales.
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A new version of Mark McMorris’s favorite lightweight all terrain twin, but with a more entertaining camber! Perfect to go from the snowpark to the powder without any worries.
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The most versatile and popular women's board at Burton, revamped by female snowboard icon Kelly Clark. Perfect for action in all conditions. Always smooth, always natural with fresh feel good graphics!
JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGR1hEdncwLWZmTTQlM0ZyZWwlM0QwJTI2YW1wJTNCY29udHJvbHMlM0QwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNFStay tuned to learn more about the rest of Burton’s "Built on Boards" 2018 signature collection, including the Custom Ben Ferguson and the Talent Scout Anna Gasser, officially scheduled for December 7 and 14, respectively.
From the entire Burton and Empire teams: Have a great snowboarding season!