The future looks bright for Studio Skateboards! With the recent release of Lately on Thrasher Magazine's website, Empire and Studio's own Zander Mitchell who just turned PRO and received two boards with his name printed on them in addition to a brand new collection of boards and clothing that's fresh like never before... Studio Skateboards is on the right track to become one of the most popular skateboard brands on the East Coast, and potentially in the world!
To learn more about the origins of Studio, the story behind the brand, the rider selection process, the videos and the undeniable East Coast aesthetic of this purely Canadian brand, we spoke with Jai Ball, the founder of brand.
For a "behind the scenes" look at what it's like to have an independent skate brand in Canada, read on!When and how did you start Studio Skateboards? The idea came up around 2005 on a trip to SF with Darrell Smith, Ryan Blaxall and Bryan Wherry. Darrell started a t-shirt brand called Studio in 2006 ish and then it morphed into a board brand after that. There just weren’t many rad Canadian board brands back then and we thought we’d give it a go. Studio has a very particular and awesome aesthetic. What are some of the inspirations behind the brand. Originally it was a lot of Darrell’s photography and we used a 16mm camera in our very first promo. That kinda set the template for our VX and film camera combo. I just like classic stuff, whether it’s movies, art music, skaters, cameras. Certain things don’t go out of style. Your team is stacked. What are you looking for when you pick a skater? I look for good human beings who skate for the right reasons.“Lately” just got out and like every Studio vid, it’s so good. I like the fact you guys make videos every year no matter what. what’s your opinion concerning team videos in this age of single parts? Single parts, or too many of them, just make it seem like the guy skates for his own self titled “brand” I don’t see how you can get the vibe across for your company only featuring one dude. Skating is a crew thing, everyone supporting each other. That’s what attracted me to the culture in the first place. What advice could you give to people who want to start their own skateboard brand in Canada? Make cool stuff and do it for the right reasons. There’s almost no money to make so make sure you really love skateboarding and have something to offer.
For the first time since its inception in 2006, Studio launched a complete clothing collection with its latest board delivery. On the menu: Crewnecks, Hoodies, tees and long sleeves. All of which showcase Studio's smooth and jazzy aesthetic and visuals. To tackle the Fall season with style and grace, take a look at Studio clothing before it's all gone.
Most importantly, Studio recently came through with a very sick boards collection. It's pretty simple, the boards are worthy of the best brands on the market, even better! Solid builds, timeless graphics, that signature 90's East-Coast flavour and shapes that will please every types of skaters, from tech to gnar. We always love Studio Decks and this season is no exception. The brand is just on fire right now!
To end this thing, we want to remind you that Am Getting Paid 2018 will be held this weekend at Skatepark Le Taz. To show all these international skaters what we're all about and make heads turn at the skatepark, there is nothing better than to gear up with a local company's products, especially when the products are sick like Studio Skateboards boards and apparel.
SEE YOU AT AM GETTING PAID THIS WEEKEND!