Whether you like the brand because of the magazine or because you've seen your favorite pop and fashion stars wear it, you know that Thrasher apparel embodies everything that's cool right now.

However, there is one thing you need to understand: Thrasher is not just a trend. It's a way of life. Even though Thrasher apparel is currently seen (according to the Vogue high fashion magazine) as the gear of choice for top models and pop stars during their off duty days, they were popular long before Justin Bieber started wearing them and they will always remain popular even if the fashion world stops to care about it.

This is what we call a timeless brand.

Formerly known as a clothing brand belonging exclusively to the world of skateboarding, the Thrasher gear in worn by a lot of fashion models as well as the biggest pop stars in the world like Justin Bieber or Rihanna. We don't know where this craze comes from, but regardless of whether you like skateboaring or fashion, the Thrasher apparel collections are now worn in all social circles.

Thrasher Magazine is a monthly skateboard magazine founded in 1981 by Fausto Vitello. Since the beginnings, the magazine is seen as the skateboarding Bible in America and around the world. To this day, the golden skateboard publication from San Francisco, California, continues to dictate what's cool and what isn't.

With Jake Phelps, a true skate encyclopedia as the editor, the magazine publishes articles dedicated to the true reality of skateboarding and is respected throughout the world as a media that has always been true to it's roots: skateboarding. With a Skate or Die mentality, Thrasher is as real as it gets.

You are right to love the Thrasher clothing brand. In one way or another, it's normal to love what's cool.

To make your loved ones happy this the holiday season

If you don't know what to get for your son, your daughter, your cousin or even your parents, know that a piece from the Thrasher apparel collection will surely make your loved ones smile. With a large variety of  T-Shirts, long sleeves, hoodies, caps, beanies and other accessories for men and women, Thrasher gear is a sure shot this holiday season.

For even more street cred, you can also subscribe to the magazine for about 20 bucks and receive a t-shirt for free with your 12 issues of the mag.