While the popular triangular logo from Palace Skateboards shows no sign of slowing down in modern skate and fashion cultures, it’s clear that the London brand has something special going on, but what is it ?

Founded in 2010 by Lev Tanju, the Palace brand has become one of the most sought after independent skateboard brands in modern skateboarding, fashion and streetwear cultures. Known for their skate videos filmed in VHS format, European-style sporty clothes, quality and eye pleasing skateboards, a unique and diverse skateboarding team and a distinctive logo, Palace made it’s way into the big league of the industry in no time.

More than just a logo

Just like the Supreme Box Logo or the Bape Monkey Head, Palace's "Tri-Ferg" logo has become one of the most recognizable and highly coveted emblems in today’s streetwear world. The London brand has also made its way on the scene by producing a bunch of coveted clothing pieces that have attracted the attention of stars like Rihanna and A$AP Rocky in the process, giving it a quick access to a high level of credibility and notoriety.

From London to New York

Speaking of Supreme and Rihanna, another important aspect in Palace's rise to ultimate popularity is the opening of its brand new store in Manhattan, New York. Positioned right in the heart of SoHo’s streetwear scene, fans can look forward to shopping the brand’s new gear and other exclusive pieces in a real and unique north american location.

Once again, Palace has recruited international film stars such as Jonah Hill and Leo Fitzpatrick to promote its new location in New York. Take a look at this advertisement, we garantee you won’t be disappointed.JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYyMTQ4MTg2NTIlM0ZieWxpbmUlM0QwJTI2cG9ydHJhaXQlM0QwJTIyJTIwd2lkdGglM0QlMjIxMDAwJTIyJTIwaGVpZ2h0JTNEJTIyNTYzJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwd2Via2l0YWxsb3dmdWxsc2NyZWVuJTIwbW96YWxsb3dmdWxsc2NyZWVuJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF

Skateboarding as the main focus

Although Palace’s main roots are skateboarding, the last seasons have seen the brand grow fast particularily in the clothing department. With collections as refined as each other, Palace has managed to make its way among the biggest streetwear and fashion brands in the world. But since skateboarding represents everything for the Palace guys, they used the rewards of that new popularity to support its skate team, Palace’s most important focus. Another reason why Palace is so hot right now.

Collaborations with influent brands

Collaborations are another aspect that made the Palace brand as popular as it is today. It’s certain that if brands that have been established for several decades like Adidas, Umbro or Reebok want to collaborate with an upcoming brand like Palace, it must have something special to offer. Their collaborations with major players of the sport gear industry also gave the brand a worldwide notoriety. Not to mention that all the pieces from the collabos with Palace always seem to sell like hot cakes all around the world.

To enjoy the unique designs from the brand with the original triangle logo and to roll in style with one of their coveted products, check out our board selection from Palace.